Marketing Campaign Specialist

WillScot
life insurance, paid time off, tuition reimbursement, 401(k)
United States, Arizona, Phoenix
Jan 23, 2025
At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative exible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico. Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent.We're deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us! ABOUT THE JOB: As the Demand Gen Marketing Campaign Specialist, you will support the planning and coordinating of digital marketing demand generation campaigns across a variety of digital marketing channels. You will coordinate the efforts of various internal and external agency partners to deliver campaigns that drive leads into our selling organization. Your primary objective is to ensure our digital demand generation marketing campaigns are set-up, executed, and meet pre-determined campaign objectives. The qualified candidate will have experience in managing the creative development process, executing through multiple marketing automation platforms, and monitoring and reporting the campaign performance. WillScot primarily utilizes Salesforce, and more specifically, Marketing Cloud as our primary email marketing automation platform. Your experience in deploying campaigns through marketing automation platforms is essential for success in this position at WillScot. We prefer specific experience in deploying email programs through Salesforce Marketing Cloud. The Marketing Campaign Specialist is a key part of the overall Digital Demand Generation team at WillScot. This team has direct responsibilities for ABM, Email Marketing and Paid Search. This team works closely with the broader Digital Marketing team to ensure maximum lead creation across all channels including Digital Advertising, Social, Events, and Organic Search. WHAT YOU'LL BE DOING: Strategize, execute, and optimize data-driven campaigns to achieve sales goals Maintain the overall Demand Gen calendar along with other members of the team Partner with other key marketing automation platform specialists (e.g., Marketing Cloud for Email, Demandbase for ABM, etc.) to orchestrate multi-channel initiatives across the entire customer buying cycle. Partner with other critical marketing team members (product marketing, creative team) and other key stakeholders in product management, strategy, and commercial organization to own the strategy, tactical development, execution, and measurement reporting for the respective campaigns Document and share Demand Gen best practices as well as establish 1st party and 3rd party benchmarks for future campaigns EDUCATION AND QUALIFICATIONS: Creating integrated demand generation digital marketing campaigns based on market segments to gain new customers and build repeat business. Hands-on management, execution, monitoring, and measurement of marketing campaigns. Building demand generation campaigns with a focus on B2B Deploying email, paid search, and Account Based Marketing Strong data and analytical mindset with the ability to tell stories through data Understanding of marketing automation platforms with a focus on Salesforce Marketing Cloud 3+ years of related work experience College degree in Marketing or related fields preferred Ability to work in office in Phoenix, AZ Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed. All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be foundhere. WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!