Remote

Director, Community & Advocacy

Constant Contact
paid time off, remote work
United States
Jan 16, 2025
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started! Constant Contact is looking for a Director, Community & Advocacy to join our customer lifecycle marketing team. The Director, Community & Advocacy reports into the Senior Director, Customer Lifecycle Marketing and will be responsible for the planning and execution of our community marketing strategy. You'll be helping to build out a new vision of our community, with special focus developing on finding super users and turning them into advocates and references, and helping to generate buzz both on the community platform and third party sites. This position is best for someone who is passionate about creating learning and sharing forums, and who has a proven track record of building a network of user-generated content. You must be a people-person who loves great storytelling and partnering with key stakeholders - including Marketing Experts & Influencers, Customers & Brand Ambassadors, Content, Social, Customer Marketing, Brand & Creative - to ensure small business owners are empowered to achieve their goals through better marketing. What you'll do: Oversee the implementation of community to a new platform, ensuring the project meets its objectives and the user experience is seamless Develop the strategic marketing vision and roadmap for the Constant Contact community, identify and build groups based on affinities or geos, and manage the calendar of campaigns to be aligned with the larger marketing organization Build and partner with our network of Marketing SMEs and Influencers to contribute content and serve as go-to sources for small business questions Work closely with the Content and KB teams to develop a strong content and technology strategy that engages and encourages participation while inspiring new customers to take the leap with Constant Contact Working with Knowledge Base and Activation teams to develop the strategy for onboarding hubs that guide new customers through the necessary steps to develop and successfully deploy a digital marketing plan Relaunch the CTCT advocacy program to drive reviews, referrals and references Develop and host various campaigns, such as contests, webinars, and marketing challenges, ensuring marketing support from the CLM retention and engagement lead Be responsible for the strategy and planning of an annual virtual conference to drive awareness and adoption of CTCT's email marketing tools Own the metrics for how community impacts engagement, retention, and customer LTV Track customer sentiment and trends and communicate them to product and marketing to help inform product roadmap, campaigns and messaging Who you are: 7-10 years of relevant community experience 5+ years of experience in customer marketing or working with customer marketing 5+ years of people management experience Demonstrated leadership skills and knowledge of strategic planning Demonstrated ability to lead change in a complex, diverse organization including the ability to influence and negotiate Experience with planning and managing multiple projects simultaneously while maintaining high customer service standards.. Experience with the development and tracking of key performance indicators. Strong writing, editing and oral presentation skills A forward-thinking attitude with an innate ability to lean in Experience working in community platforms, with preference given to Base.AI or Bettermode. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees $151,200 — $189,000 USD Why You'll Love Us: We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) *Notice to Recruiters and Staffing Agencies:* Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.