Sponsor Funded Professional - Digital Communications Specialist

Georgia State University
$60,000
tuition assistance
United States, Georgia, Atlanta
1 Park Place (Show on map)
Jan 15, 2025
Description : Sponsor-Funded Position, Digital Communications Specialist, Chatbot Team National Institute for Student Success The Division of Student Success is seeking a Digital Communications Specialist to join Georgia State University's Chatbot Team. This role supports "Pounce," the university's AI-enhanced chatbot, and leverages its persona to engage with current students, facilitating positive and effective interactions. The Digital Communications Specialist ensures students receive prompt, accurate communications regarding Georgia State University and enrollment services. WHAT MAKES Georgia State University A GREAT PLACE? A flexible work environment Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting HERE IS WHAT YOU WILL DO Key Responsibilities: Chatbot Management: Serve on the chatbot team to collaboratively implement university communications through an AI-enhanced texting platform and provide administrative oversight for Pounce. Strategic Communication: Generate content for a comprehensive communication schedule of targeted text campaigns, nudges, and surveys that point students toward action steps and resources. Craft coherent language that is consistent with the persona of Pounce. University Knowledge: Maintain an understanding of Georgia State University and its programs and resources so students receive appropriate information. Brand Representation: Represent Georgia State University and Pounce's persona in all chatbot communications, creating brand affinity and guiding students to appropriate resources. Student Interaction: Monitor student interactions with Pounce and review for accuracy, relevance, and user satisfaction and intervening as necessary. Knowledge Base Maintenance: Update and expand the chatbot's knowledge base ensuring it is accurate, comprehensive and up to date. Campus Collaboration: Collaborate with administrative offices to build student-focused communications in alignment with Division of Student Success initiatives. Teamwork: Collaborate with chatbot team and work with a team of graduate students to respond to inquiries and continually update chatbot content. Chatbot Optimization: Implement campus chatbot communications in ways that refine chatbot functionality and optimize and advance the platform. Collaborate to develop new use cases to improve engagement and performance, sharing chatbot advancements with partners when appropriate. Examples of Duties: Deploy university communications using the AI-enhanced texting platform. Collaborate with administrative offices and departments to craft student-focused messaging. Develop targeted messaging for campaigns that nudge students toward resources and improves engagement. Generate content for interactive campaigns, surveys, and proactive communications. Use metrics to monitor user interactions, analyze campaign performance, and suggest improvements. Serve as a subject matter expert on best practices in chatbot implementation and operations. Qualifications: Experience in digital communications, AI chatbot management, or related field. Strong writing and editing skills with the ability to craft clear and engaging content. Familiarity with higher education and student success initiatives. Excellent organizational and project management skills. Ability to work collaboratively with diverse stakeholders. Knowledge of SMS texting platforms and AI-enhanced communication tools is a plus. Disclaimer : This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor. Qualifications : Minimum Hiring Qualifications: Bachelor's degree in related field and three years of related experience; or a combination of education and related experience. Experience with HTML, CSS, image editing software, and CMS preferred. Preferred Hiring Qualifications: A highly qualified candidate should possess: * Marketing and communications experience * Strong written and oral communication skills * Strict attention to detail with the ability to coordinate multiple initiatives concurrently * Experience in client engagement with a strong focus on customer service * Effective time management and organizational skills * Knowledge of AI-enhanced communications platforms, specifically two-way texting and SMS messaging College/Business Unit : Enrollment Management Department : National Institute for Student Success Location : Atlanta Campus Shift : M-F 8:30am-5:15pm Salary : $60,000 Pay Grade : 16 FLSA Status : Exempt Job Type : Full Time (Benefits Eligible) Job Posting : 01/15/25, 3:12:43 PM Closing Date : 01/30/25, 4:59:00 AM Special Instructions : To be fully considered for this position all candidates must submit the following at the time of submission: * A complete and accurate GSU application * Resume * Cover Letter (Recommended) Final candidates must provide three professional references. #LI-KH1 Georgia State University Values : COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, INCLUSION AND DIVERSITY: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, equity, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place. INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents. USG Core Value Statement : The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Equal Employment Opportunity : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests. Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check : Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security. It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.