Director, Demand Generation

What you will do:

• Develop data-driven recommendations across digital channels to drive awareness, pipeline growth and revenue for Bloomberg Law, Bloomberg Tax and Bloomberg Government products.
• Play a critical role in shaping a powerful demand generation strategy across marketing departments.
• Lead tactical and strategic updates to improve website conversion rate, working across teams to prioritize changes with the greatest potential impact.
• Recommend, manage and measure short- and long-term projects that drive MQL generation and demand for our products with a focus on website conversions.

• Present campaign results, insights, and actionable recommendations to stakeholders and leadership.
• Lead weekly demand meetings to review KPIs and identify outliers and improvement opportunities.
• Partner across teams to implement full-funnel strategies optimized for the conversion funnel.

You need to have:

• 7+ years of experience in growth marketing roles with 2-4 years specifically focused on demand generation within B2B, tech, or e-commerce space.
• Proven experience in owning and executing demand generation strategies for web channels.
• Comprehensive understanding of the marketing lead qualification and nurture process and how to measure and optimize each step.
• Knowledge of web analytics, business intelligence tools, and attribution models to accurately measure success.
• Able to derive insightful, actionable insights from data and clearly communicate impact and opportunity to a range of stakeholders.
• Bachelor's degree or equivalent.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").