|
Job Title: Digital Ad Operations Specialist
Location: New York (Hybrid Working Model) Application Deadline: February 28, 2025 About Springer Nature Group Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities - enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup About the Role: The AdOps Audience and Campaign specialist is part of a team responsible for campaign consultation, monitoring and optimisation of the delivery and performance of digital ad campaigns, offering strategic and consultative advice to account managers. This is a critical role to maximise performance and deliver exceptional results to our clients whilst assisting the sales team with targeting advice and creation of audience/behavioural segments and contextual/keyword targeting across our platforms. Responsibilities:
Play a key role in campaign planning by advising on best practices, audience targeting strategies and utilise contextual/behavioural systems to identify relevant targeting segments. Take ownership of campaigns post launch, ensuring they are delivering as planned and optimising them to meet their performance goals. Curating contextual keyword-based campaigns and audience segments for clients and internal stakeholders to align with strategic goals. Monitor e-blast and newsletter deployment to ensure launch/deployment dates are met and assets are delivered, and the correct audiences are reached. Assist in preparing performance reports and presentations that outline the steps taken to address delivery issues and enhance performance. Work with key advertising stakeholders - Advertising Product managers, Development teams, Commercial marketing on with new and existing projects, helping to integrate new platforms, processes, and tools. Develop and grow our audience segmentation offering, working with stakeholders to define emerging topics, research direction and aligning with SN's approach to research and scientific progress. Share insights, best practices, and lessons learned with commercial colleagues to encourage knowledge sharing within the department. Build a comprehensive knowledge of targeting technology, to assist in sales and client decision making, providing expert knowledge and creative approaches.
Experience, Skills & Qualifications
2+ years experience in digital marketing/ digital campaign management/ ad operations and good understanding of optimisation techniques. Or Digital Marketing, Business or Science Degree/Masters Self-motivated, quick thinker, with excellent communication skills. Creative problem solving skills Experience of pre-sales, or developing compelling sales propositions, preferably involving the use of contextual and behavioural 1st party data Broad understanding of the full scope of advertising/marketing communications (prospecting, retargeting, promotions, etc.) Experience of using commercial advertising server systems e.g. GAM and an email service provider Data management platform and knowledgeable in various display targeting methods - behavioural/ contextual Experience using data visualisation or analytics platforms. (Google Analytics, powerBI/looker studio) Organised and able to prioritise work, demonstrating close attention to detail.
Application Deadline: February 28, 2025 Springer Nature US provides a comprehensive and competitive benefits package which includes the benefit offerings listed below:
Medical, Dental and Vision 401(k) with company match and contribution Hybrid office working policy, Summer Hours, and paid time off Flexible Spending and Commuter programs Multiple Life insurance options Disability coverage Tuition Assistance Voluntary benefits: Identity Theft Protection, Pet Insurance, and Legal Assistance Insurance Employee Assistance Program Family friendly benefits and a variety of employee discounts An array of Employee Social Networks
US Annualized Base Salary Range: $65,000 - $75,000. The salary offer may vary based on work experience, education, skill level and equity. The US salary range does not align with the salary ranges in other countries when converted to the currency of that country.
Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdfposter.
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/ #LI-EG1 Job Posting End Date: 1-03-2025
|
Springer Nature
$65,000 - $75,000
life insurance, paid time off, tuition assistance, 401(k)
Feb 11, 2025