Marketing Data Analyst

Welcome to the intersection of energy and home services. At NRG, we're all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers' lives easier-helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the future. In everything we do, we aim to champion our employees and bring value to our customers, investors and society.

More information is available at www.nrg.com. Connect with NRG on Facebook, Instagram, LinkedIn and X.

Summary

As a Marketing Data Analyst, you will be at the forefront of driving data-driven decision-making for our Business marketing team. You will leverage your analytical skills and technical expertise to uncover valuable insights from complex datasets. By analyzing customer behavior, campaign performance, and market trends, you will play a pivotal role in optimizing our marketing strategies and maximizing ROI. Ideal candidates will have business analytics, strategy, or marketing experience, excellent communication skills, and the ability to work in a dynamic, fast-paced, and fun environment.

Responsibilities

• Help design and leverage a data-driven attribution methodology to establish and improve the effectiveness of marketing and campaign activity.

• Support customer and broker tiering initiatives; defining and refining tiers, providing tier-based insights on campaign results, customer needs, and customer satisfaction. Provide strategic recommendations to marketing, sales, and customer experience based on findings.

• Prepare big data and organize multiple data sources to report and create dashboards to be able to analyze data to understand which campaigns, channels, value propositions yield best ROI based on margin and CLTV.

• Conduct in depth research and analysis on competitive marketing activity such as competitor campaigns, content, event marketing, product launches and digital strategy. Provide guidance and recommendations based on best practices and industry trends.

• Work with stakeholders across sales and marketing to define an ideal target audience based on campaign objectives.

• Build, cleanse and prepare audience lists in support of campaigns, customer surveys and other customer communications as needed.

• Other duties as assigned

Qualifications

• Minimum: Bachelor's degree from an accredited four-year college or university preferably in Business, Marketing, or a related field.

• Preferred past experience as a strategy or marketing analyst

Additional Skills

• 1-3 years as a marketing, strategy, or insights analyst preferably in the B2B space.

• Preferred experience in the power industry.

• Strong quantitative and qualitative analytical abilities with the ability to translate data into actionable insights.

• Experience with data visualization tools (i.e. Power BI, Tableau)

• Preferred proficiency with CRMs (i.e. Siebel, SalesForce) and programming languages such as SQL.

• Excellent oral and written communication skills.

• Ability to work under pressure and balance competing priorities and deadlines in an organized manner.

• Self-motivated and driven, demonstrable positive attitude.

• Excellent systems skills including Word, Excel & PowerPoint are required.

• Clear appetite for learning and demonstrating a curious mind.

Working Conditions

Majority of work is performed by utilizing a computer in a seated position

Willingness to travel occasionally (~10%)

Some overtime is required as special projects arise

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.